Do I Need A LinkedIn Profile?

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If you don’t have one already, get yourself a LinkedIn profile.

Right now, it’s equally as important as a resume for an increasing number of employers.

Companies are using the site to find candidates, post jobs and accept applications directly, and, because companies want to get to know someone before they hire them, they will use it to informally vet you.

While your résumé should do a great job telling an employer what you did, and can speak results, successes and achievements, it is still a fairly dry statement of facts.

We are in an age of very competitive job markets, and employers can afford to be very picky with whom they hire.

 

They’ll often choose the person who can demonstrate the least amount of risk and highest amount of value.

 

The old adage that people judge you by the company you keep still rings true too, and prospective employers can and will make a judgment on you based on who you are connected to.

This makes the CV an incomplete document for many employers.

Sure. They might say, “Send me your CV”. Then they’ll turn around and Google search you, or try to find you on LinkedIn. This happens all the time.

So, neck-and-neck with a résumé, your LinkedIn profile is also pulling the weight of your career and job search.

Your LinkedIn profile should not be a mirror image of your résumé, but it should complement it, show your personality, and tell your story in a way your CV doesn’t.

Your LinkedIn profile should not read like a CV – both in its objectives put on a public profile, and its general readability as an online profile.

You should draft your profile so that it complies with principles of effective web content and optimise your content (using SEO strategies) so that you can rank well under employer and recruiter or headhunter searches.

 

(updated 2019)

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