I found this article on LinkedIn, and just had to share, because so much of it is relevant to job seekers.

Written by Bruce Kasanoff – a ghostwriter for entrepreneurs. Learn more at Kasanoff.com. He is the author of How to Self-Promote without Being a Jerk, which highlights the power of helping others before you help yourself.


It’s a simple question, and you’ve probably answered it hundreds of times.

“What do you do?”

If you’re like most people, you probably get the answer dead wrong.


Your standard reply is probably a factual description of your current job.

The right answer is:   what you WANT to do.

The best way to pick up this habit is to take a trip to Los Angeles. Ask your cab driver what he does. “I’m a screenwriter,” he could say, “Working on a thriller about two school children who stumble onto a plot to blow up the Hoover Dam.”

When you go out to dinner, ask the same question of your waitress. The odds are 50/50 she’ll say, “I’m an actress.”

24-year-old interns are “directors”. 44-year-old ad agency execs are “producers”. Everyone talks about their aspirations, not what paid the rent this month.

Now some may argue that Los Angeles is La La Land, and there is nothing to be learned from people who are dreaming big and perhaps spinning their wheels. But I disagree.

You are probably much closer to your goals than an aspiring Hollywood actor. The main thing standing in your way is your willingness to say what you want.

Since you are probably reading this on LinkedIn, here’s a quick and easy way to test my theory. Click over to your profile and check out your Summary. Which of the following does it describe?

a. What you’ve done

b. What you want to do

One of the main purposes of LinkedIn is to help you discover career opportunities, so you might guess that this is the one place where people say what they want to do.

You would be wrong.

Most people say what they have done.

I’m not telling you to lie. I’m telling you to be bold enough to tell people what you want. Your resume says what you’ve done. That’s in the past.

When I was in the training business, an executive asked one of my colleagues whether we had a two-day training program customized for his industry. “Yes, we do,” said my colleague, who then spent the weekend creating such a program. He combined initiative, imagination and effort… and won a new client.

The happiest and most successful people nearly always have a sense of what they want to do next, or of how they wish to grow. They are able to say where they are headed, instead of where they have been the past few years. If you met Elon Musk, I bet he wouldn’t talk much about Paypal; he would probably tell you about how he plans to make space flight routine.

Whenever humanly possible, say what you want, not what you do.

Here’s a one-minute example of how I have used this approach in my own career.



Say What You Want from Bruce Kasanoff on Vimeo.


(updated 2021)

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